Cookie Policy

This Cookie Policy explains how Alpine Extensions ("we", "us", "our") uses cookies and similar technologies on the Alpine Extensions website, what information they collect and how you can control them.

It should be read alongside our Privacy Policy, which sets out how we handle personal data more generally. We use cookies in line with UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR), and we follow current Information Commissioner's Office (ICO) guidance.

Cookies are small text files placed on your device when you visit a website. They allow the site to recognise your device, remember your actions and preferences, and function correctly across pages and visits.

We also use similar technologies that work in comparable ways, including pixels and tracking tags, local storage and session storage, and software development kits used by embedded third-party content.

• Session cookies are temporary and are deleted when you close your browser.
• Persistent cookies remain on your device for a set period, or until you delete them.
• First-party cookies are set by this website.
• Third-party cookies are set by other organisations whose services appear on this website.

Cookies help us deliver a secure, reliable and genuinely useful website. Specifically, we use them to:

• Keep the website secure and deliver core functionality such as page navigation and enquiry form submission.
• Remember your cookie choices so we do not ask you again on every visit.
• Understand how visitors find and use our pages, so we can improve content, layout and speed.
• Measure the effectiveness of our advertising and show relevant Alpine Extensions adverts to people who have shown an interest in our work.
• Enable enhanced features such as embedded project videos and maps of the areas we serve.

We group cookies into four categories. Only the strictly necessary category is active by default; the other three are set only after you consent.

Strictly Necessary Cookies

These are essential for the website to operate and cannot be switched off. They support secure browsing, load balancing, protection against fraudulent form submissions and storing your cookie preferences. They do not require consent under PECR because the site cannot function without them.

Data collected: technical identifiers, security tokens and your stored consent choices. No advertising profile is built from these cookies.

Performance & Analytics Cookies

These help us understand how the website is used — which pages are most popular, how visitors move between them, and where pages could load faster or read more clearly. Information is aggregated and used for reporting and improvement only.

Data collected: pages viewed, time on page, referring website, approximate location (city or region level), device type, browser and anonymised or truncated IP address.

Functionality Cookies

These remember choices you make and enable enhanced features such as embedded videos and maps. If you decline them, those features may not display and parts of the site may be less convenient to use.

Data collected: preference settings and identifiers required by embedded third-party content.

Advertising & Marketing Cookies

These are set by us and our advertising partners to measure campaign performance, avoid showing you the same advert repeatedly, and present Alpine Extensions adverts on other websites and social platforms.

Data collected: pages and adverts viewed, clicks, conversion events such as submitting an enquiry form, device and browser identifiers, and pseudonymous advertising IDs.

Some cookies are set by third parties whose services we use. These providers process data under their own privacy policies, which we recommend reading. Except for strictly necessary services, none of these load until you give consent.

Google Analytics

Provided by Google. Used to measure website traffic and behaviour so we can improve the site. It records pages viewed, session duration, traffic source, device type and approximate location. Category: performance & analytics.

Google Ads Conversion Tracking

Provided by Google. Records when a visit that began with one of our adverts results in an enquiry, allowing us to measure and improve campaign performance and to show remarketing adverts. Category: advertising & marketing.

Meta (Facebook) Pixel

Provided by Meta Platforms. Measures the results of our Facebook and Instagram advertising and allows us to reach people with similar interests. It records page views and conversion events using pseudonymous identifiers. Category: advertising & marketing.

Pinterest Tag

Provided by Pinterest. Measures the performance of our Pinterest campaigns, where many homeowners first discover extension design ideas, and records conversion events such as enquiry submissions. Category: advertising & marketing.

YouTube Embedded Videos

Provided by Google. Where we embed project walkthroughs or 4D design videos, YouTube may set cookies to remember playback preferences and measure views. We use privacy-enhanced embedding where available. Category: functionality.

Google Maps

Provided by Google. Used to display our location and the areas of the North East we serve. Google may set cookies to remember map preferences and to secure the service. Category: functionality.

When you visit our website for the first time, you are shown a cookie consent banner explaining that we use cookies and offering clear options to Accept All, Reject Non-Essential or Manage Preferences.

• Non-essential cookies — including analytics, functionality and advertising cookies — are not set or activated until you have given consent.
• Rejecting non-essential cookies is as easy as accepting them; both are offered on the first screen of the banner.
• Your choice is stored on your device so that you are not asked again on every page.
• You can change or withdraw your consent at any time using the Cookie Settings link in our footer, or through the cookie preference centre.
• Withdrawing consent does not affect the lawfulness of any processing carried out before you withdrew it.

Google Consent Mode v2. Our banner is integrated with Google Consent Mode v2. Before you make a choice, Google's tags run in a fully restricted, cookieless mode: no analytics or advertising cookies are set, no advertising identifiers are used, and only anonymous, aggregated signals are sent. The moment you accept — or later change your preferences — an updated consent signal is passed automatically to Google, so your choice is respected consistently across analytics and advertising. Rejecting keeps every non-essential category denied.

You are always in control. To review or change the categories you have allowed, open the cookie preference centre or select "Cookie Settings" in the website footer.

• Strictly necessary cookies remain active because the site cannot operate without them.
• Turning a category off stops the corresponding scripts from loading on subsequent page views.
• Cookies already stored by a category you later reject can be removed through your browser settings, as described below.

In addition to our preference centre, every major browser lets you block or delete cookies. Please note that blocking all cookies, including strictly necessary ones, may prevent parts of this website from working correctly.

• Google Chrome: Settings → Privacy and security → Third-party cookies.
• Safari: Settings → Privacy → Manage Website Data / Block all cookies.
• Microsoft Edge: Settings → Cookies and site permissions.
• Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data.
• Mobile devices: your device privacy settings also allow you to limit ad tracking.

You can additionally opt out of Google Analytics measurement across all websites by installing Google's browser opt-out add-on, and manage personalised advertising through the ad settings offered by Google, Meta and Pinterest.

Retention varies by cookie and provider. As a general guide, the periods below apply to the categories we use.

• Strictly necessary: session only, except your stored consent record which is kept for up to 12 months.
• Performance & analytics: typically up to 14 months from your most recent visit.
• Functionality: typically between the end of the session and 12 months.
• Advertising & marketing: typically between 30 days and 13 months, depending on the platform.

We review our cookies periodically and remove any that are no longer necessary. You can delete stored cookies at any time through your browser.

We may update this Cookie Policy to reflect changes to the technologies we use, our services or the law. Any changes will be published on this page and the "Last updated" date above will be revised. Where changes materially affect how we use non-essential cookies, we will ask for your consent again through the banner.

If you have questions about this Cookie Policy or how we use cookies, please contact us using the details below.

• Company: Alpine Extensions
• Address: C11, Marquis Court, Kingsway South, Team Valley, Gateshead, Tyne & Wear, NE11 0RU
• Email: info@alpineextensions.com
• Telephone: 0800 433 2699

You also have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection, at ico.org.uk.